Foundations of Color with Mary Jane Begin

Secrets of colors

Course Foundations of Color with Mary Jane Begin
Course Level Beginner
Duration 1h 57m
Price Monthly subscription to Lynda.com ( from 25$)
Certificate Yes

The psychology of colors is pretty fascinating. That goes for understanding how different colors affect our psychology and how it triggers our emotions. Most online entrepreneurs spend lots of time A/B testing buttons, colors, and pictures. Understanding the psychology of colors will help your A/B testing by filtering out options and quicker being able to adapt to your target audience. As a complete stranger to this field, I loved taking this class. It covers many so many areas of and will probably help you in several areas of your business and personal life. Recommendable!

Topics include:

  • Understanding why color is essential for you as an artist, designer, or human being
  • Storytelling with color
  • Understanding brand identity and color language
  • Reviewing the history of color usage, from print to digital
  • Working with the color wheel
  • Understanding value, saturation, and temperature
  • Seeing through color: opaque, translucent, and transparent
  • Creating contrast
  • Exploring depth of field
  • Seeing complementary relationships in light
  • Achieving harmony and discord in a palette
  • Understanding color blindness

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Tip: If you want to learn stuff even faster with Lynda, you can increase video speed. Soon you’ll be addicted and you will never want to watch online tutorials at normal speed;)