Chapter 5- Become an SEO Manager

There’s two scenarios: Either your website is growing and is profitable either it is not. If you’re not making money, or if you haven’t 10 thousand viewers per month or if your site isn’t growing, now should be a good time to stop your website and leave it. You can go on Flippa and try to sell your website..

In this case, to get SEO manager experience, become a Freelancer that outsources SEO to other Freelancers.

If you are managing your own website:

Step 1– Recruit and train a team of interns
Step 2– Setting daily, weekly and monthly SEO goals
Step 3– Create your SEO strategies
Step 4– Analyze SEO strategies and work and change strategies

If you’ll be an Freelancer manager:

Step 1- Find qualified freelancers that want to work with you. I recommend check out the Outsourcing operations course.
Step 2- Setting weekly and monthly SEO goals with your clients and outsources
Step 3- Define SEO strategies with clients and team
Step 4- Learn to use SEO team monitoring tools (as Bright edge) to provide clients to present them you work

Other tasks:

Daily or Weekly: Monitor and analyze traffic on Google Analytics
Weekly: Posts for newsletter or blog
Weekly or biweekly: Read and apply resources + learn SEO ranking factors
Biweekly or monthly: On-page and off-page SEO analysis

SEO tools

Great resources to analyze your on-page SEO:———————————————————————

SEO Site Checkup: Checks your website’s SEO problems for free.
Hubspot Marketing Grader: Grades your marketing.
Quicksprout: Does a complete analysis of your site.
Woorank: Page and SEO review
Nibbler: Analysis your page
Site audit list by Moz: Checklist for site audits

Checks your Keyword rankings

SERPs Rank Checker: Checks how your keywords are ranking

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Website Analytics

Google Analytics

Checks all website analytics- Is used to check website’s analytics before establishing partnerships

Alexa Ranking: Analyzes any site’s rank
SimilarWeb: Analyzes website statistics for all domains
Searchmetrics: Paid option, but much better than Alexa and Similarweb
Sistrix: Paid option, but much better than Alexa and Similarweb

Website Page Speed

Pingdom Website Speed Test: Test website’s loading time and suggest improvements
Google page speed insights: Test loading time and suggest improvements

SEO reporting Tools

Link checkers

Mozbar (a must): Checks links, Domain authority and Page authority
Open Site explorer: Tool for link analysis
Check my links extension: Finds Broken links
OpenLinkProfiler: Finds all your backlinks and shows the quality of backlinks

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Finding great content

Google Keyword Planner: Finds interesting keywords to target on Google
SubReddit: Allows you to check for popular topics, as well as ask for feedback
Quora: Allows you to check for popular topics and ask for feedback
Google Keyword Planner: Finds interesting keywords to target on Google

Creating great content

Grammarly: Corrects your English
Copyscape: Searches for copies of your page content on the web
Copyblogger: Inspiration for creating good post titles

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Posts and SEO Blogs to follow

You won’t find many people more qualified in SEO than these guys (they live for SEO):

Smartpassiveincome.com with Pat Flynn: About SEO and how to earn passive income
Quicksprount by Neil Patel: Learn to get more traffic
Backlinko by Brian Dean: The backlinking expert
Ali Mese: How to present content

Ranking factors:

Ranking factors for 2014 Searchmetrics: Google ranking factors of 2014
Ranking factors of 2013 Moz: Shows the biggest ranking factor influencers in 2013

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WordPress SEO Plugins:

WordPress SEO by Yoast: Have a fully optimized WordPress site
XML Sitemaps: Sitemap generator that creates XML & HTML variants (to be uploaded to Google Webmaster tools.
WP super Cache: Makes website navigation faster for users
Bwp minify: Minifies HTML, CSS and Javascript files
Smush.it: Image optimizer WordPress plugin

I recommend compressing images on Photoshop, Iphoto (on Mac) or Tinyjpg. Too many plugins slow your site down.

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Online course platforms