Chapter 4- Get a “professional” experience
Step 1- Define how much time you have available
Before you decide to get an external experience, set up your priorities. If your website is popular and it requires a lot of work, then figure out how much time you have. Find out how many hours you have available to work for someone else.
Step 2- Do an internship, do freework, find a full-time SEO position or do some Freelance work
You should have in mind that SEO skills are highly demanded, especially by e-commerce companies.If you want to Freelance and offer your services directly, I recommend that you check this course about outsourcing. It shows how you can learn to outsource your outsourcing. Also, research what clients normally expects so that you can understand what clients expect in terms of reporting and results.
For example, some clients expect weekly reports, other monthly. You should, therefore, take a look at reporting tools such as SEMRush or BrightEdge.
- Define available time
- Get a external professional SEO position
Tasks for own website:
- Daily: Contact blogs for link building
- Daily or Weekly: Monitor and analyze traffic on Google Analytics
- Weekly: Posts for newsletter or blog
- Weekly or biweekly: Read and apply resources + learn SEO ranking factors
- Biweekly or monthly: On-page and off-page SEO analysis
SEO tools
- SEO Site Checkup: Checks your website’s SEO problems for free.
- Hubspot Marketing Grader: Grades your marketing.
- Quicksprout: Does a complete analysis of your site.
- Woorank: Page and SEO review
- Nibbler: Analysis your page
- Site audit list by Moz: Checklist for site audits
Checks your Keyword rankings
- SERPs Rank Checker: Checks how your keywords are ranking
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Checks all website analytics- Is used to check website’s analytics before establishing partnerships
- Alexa Ranking: Analyzes any site’s rank
- SimilarWeb: Analyzes website statistics for all domains
- Searchmetrics: Paid option, but much better than Alexa and Similarweb
- Sistrix: Paid option, but much better than Alexa and Similarweb
Website Page Speed
- Pingdom Website Speed Test: Test website’s loading time and suggest improvements
- Google page speed insights: Test loading time and suggest improvements
SEO reporting Tools
- Mozbar (a must): Checks links, Domain authority and Page authority
- Open Site explorer: Tool for link analysis
- Check my links extension: Finds Broken links
- OpenLinkProfiler: Finds all your backlinks and shows the quality of backlinks
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- Google Keyword Planner: Finds interesting keywords to target on Google
- SubReddit: Allows you to check for popular topics, as well as ask for feedback
- Quora: Allows you to check for popular topics and ask for feedback
- Google Keyword Planner: Finds interesting keywords to target on Google
Creating great content
- Grammarly: Corrects your English
- Copyscape: Searches for copies of your page content on the web
- Copyblogger: Inspiration for creating good post titles
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You won’t find many people more qualified in SEO than these guys (they live for SEO):
- Smartpassiveincome.com with Pat Flynn: About SEO and how to earn passive income
- Quicksprount by Neil Patel: Learn to get more traffic
- Backlinko by Brian Dean: The backlinking expert
- Ali Mese: How to present content
Ranking factors:
- Ranking factors for 2014 Searchmetrics: Google ranking factors of 2014
- Ranking factors of 2013 Moz: Shows the biggest ranking factor influencers in 2013
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- WordPress SEO by Yoast: Have a fully optimized WordPress site
- XML Sitemaps: Sitemap generator that creates XML & HTML variants (to be uploaded to Google Webmaster tools.
- WP super Cache: Makes website navigation faster for users
- Bwp minify: Minifies HTML, CSS and Javascript files
- Smush.it: Image optimizer WordPress plugin
I recommend compressing images on Photoshop, Iphoto (on Mac) or Tinyjpg. Too many plugins slow your site down.
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- Lynda.com: Courses by professionals (covers all types of courses)
- Udemy: Courses by professionals (covers all types of courses)
- Generalassemb.ly: Business courses
- Teamtreehouse: Coding classes
- Coursera: Online University classes (covers all types of courses)
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