Step 2- Improve SEO and link building
SEO requires consistency, hard work and setting goals. Your primary goal is to have good and relevant links to your website. If you’ve checked the ranking factors, you see that there are many things affecting SEO such as click-through rate and Social Media. We will primarily focus on link building.
To have a strategy, create yourself clear weekly and monthly goals (goals should be realistic). Some examples:
- Increase my email subscriber list by 50 per week
- Get 5 new links per week including 1 from a top ranked website
- Contact 10 websites per day to get backlinks.
- Have 5000 new unique visitors in 3 months
When you work on link building, remember that Twitter is an effective tool for getting in contact with people (people answer you less on emails). Twitter lists can also be used as a CRM system to keep track of people you’ve interacted with. If you haven’t read it yet, check this post on how to use Twitter. And with Boomerang, you can schedule emails and get reminders of who hasn’t answered you.
If you have started to make money with your site, you can start create partnerships with bloggers and offer some compensation for them featuring you on their website.
E-commerce has partnerships with bloggers where they offer gift cards, money or products in return for a mention. To be able to analyze the value it can add to you, you should use tools such as to analyze their traffic. Also, ask for their analytics and previous outcomes of deals.
Partnerships are all about negotiation, so I recommend improving your negotiation skills. If you want to consolidate your SEO skills, you can also take this SEO course on Lynda.com.
I also recommend that you have SEO contracts stating what you’ve agreed upon.