This track is like a game. Your goal is to accumulate as many real followers with a solid a solid Social Media strategy. If you manage to find an interesting niche that interests people, you might just create an interesting business for yourself. With this track, you’ll:
- Learn to use the major Social Media’s. That includes the underlying invisible rules.
- Have your personal brand or business brand so that you’ll practice and learn by doing
- Design, manage and create content.
- Analyze your traffic and your performance.
- Set and achieve your personal goals.
- Create landing pages and drive people to sign up to your newsletters.
- Do first, and then look at the theory. It’s how you’ll learn the best and the fastest.
- Learn by yourself: be independent and be self-reliant. You’re learning because you want to, not because someone tells you to.
- Gain confidence! You’ll receive no diploma, but you’ll have a nice portfolio of skills to show. The business market doesn’t need diplomas; it needs skills!
Note: This course is not a checklist; it’s a guide. It’s made for beginners but is flexible to be used as you want.
Attitude and personality
A Social Media Manager needs to have many qualities. Above all, you need a passion for marketing, psychology and a good eye for design. A good social media approach should be unique, targeted to the company’s ideal customers, build brand awareness, communicate the core values, beliefs and mission and include the reason people should buy from you.
Social Media is something one feels and understand psychologically. It needs to be part of you and you need to love doing it. To get a little idea, read this post about how to use and understand Twitter.
Social Media is a long term relationship with customers. The person that implements the strategies should be creative, visionary (be able to understand psychological trends), and of course have the ability to manage teams and implement content strategies (videos, testimonial videos, video ads, interactive product demos written content, picture, explainer videos, viral campaigns, interactive product demos…).
You need to be a liked person as you need to get insight and collaborate with many people internally in the company.
Many believe Social Media is about posting stuff regularly onto the different Social Media platforms. It couldn’t be further from the truth. You need so much more as outlined above and as explained in what a social Marketer does.
According to Payscale, the average salary for a Social Media Marketing Manager is $45,966 per year
Right now, there is 10 000 jobs worldwide demanded in Social Media, but the number is so much higher. And once you have the skills, you don’t need job posts. You can contact companies that you like and that have poor Social Media strategies, and convince them to hire you to because you can improve their business.
With the right skills and the right approach to Social Media marketing, your salary can rise well above the average level.
Social Media Manager is a fulfilling job: You’re creative, you have fun, you’re social and you are constantly stimulated intellectually.
A good Social Media Marketer requires multiple skill-sets from business and marketing to design and psychology. Some of the skills you need:
- Visual content editing (Video and Image editing)
- Know how to use Social Media (Instagram, Pinterest, YouTube, Twitter, Facebook, Google+ and more)
- Landing page optimization design
- Analytical: Metric and business focused
- Goal driven, structured and efficient
- Paid online advertising (Facebook, Google Adwords, Linkedin, Twitter…)
- Content creation blogging and storytelling abilities (Excellent writer)
- A/B testing
- Internal Management and coordination: Coordinate SEO, Content Creation, Newsletter teams
- Outsourcing: For tasks such as multi-media marketing campaigns, testimonial videos, interactive product demos, animated ads, web-friendly product photos…
- CRM ( for user engagement)
- Core concepts of SEO (Social signals is becoming important in SEO)
You can outsource several of these tasks internally and externally. But when you outsource stuff you know very little about, the risk is not knowing the quality of what you paid for.
Social Media Careers
Every company today has more or less some Social Media presence. But most don’t do it well. Just on Linkedin there is 10 000 of companies searching for a Social Media Manager.
It is a creative job, so you should have little problems analyzing companies that do the work poorly. You can quickly explain how you would improve their Social Media strategy and what benefits (financial and none-financial) it would have for the company. With the right skills, you can quickly create your own jobs.
Following this track, we want you to work on your projects. If you manage, you’ll also have the opportunity to become your own boss. Many have started their companies after having grown a big user base of Social Media followers such as this website.
Tools and resources
Reading list and blogs:
Content tools and resources:
- Grammarly: Corrects your English
- Copyblogger: Inspiration for creating good post titles
- SubReddit: Allows you to check for popular topics, as well as ask for feedback
- Quora: Allows you to check for popular topics and ask for feedback
- Buzzsumo: Allows you to check trending topics
- Ali Mese: How to present content
Other tools for Social Media Marketers
Automation tools for Social Media
- BufferApp: Allows you to schedule your posts across all your social Media networks.
- Zapier: Automation tool for all your application including Social Media
- IFTTT: Automation tool to automate daily tasks including Social Media posting
- Hootsuit: Manage social networks, schedule messages and Analytics to measure ROI
- Thundeclapit: If you reach your supporter goal, Thunderclap will create a massive wave of attention for you.
Meetups — Check out email Social Media marketing communities on Meetup.com.
Facebook — Check your network too see if anyone has created groups you could join.
LinkedIn — Join LinkedIn groups and network and share insight with other Social Media Marketing enthusiasts