SEO TOOLS

One page Analysis

• SEO Site Checkup: Checks your website’s SEO problems for free.
• Hubspot Marketing Grader: Grades your marketing.
• Quicksprout: Complete one-page analysis
• Woorank: Page and SEO review
• Nibbler: Analysis your page
• Site audit list by Moz: Checklist for site audits
• Pingdom Website Speed Test: Test website’s loading time and suggest improvements
• Google page speed insights: Test loading time and suggest improvements

Link checkers

• Mozbar (a must): Checks links, Domain authority and Page authority
• Open Site explorer: Tool for link analysis
• Check my links extension: Finds Broken links
• OpenLinkProfiler: Finds all your backlinks and shows the quality of backlinks
• Majestic site explorer: Analysis site links
• Searchmetrics: – Checks traffic, ranking and links (Paid option)
• Sistrix: Checks traffic, ranking and links (Paid option)

Other SEO Tools 

• Google Analytics: Analysis traffic and behavior
• SERPs Rank Checker: Checks how your keywords are ranking
• SEMRush: SEO reporting tool
• BrightEdge: SEO reporting tool
• Alexa Ranking: Gives site rank and traffic source
• SimilarWeb: Gives site rank and traffic source

SEO Plugins for WordPress

• WordPress SEO by Yoast: Have a fully optimized WordPress site
• XML Sitemaps: Sitemap generator that creates XML & HTML variants (to be uploaded to Google Webmaster tools.
• WP super Cache: Makes website navigation faster for users
• Bwp minify: Minifies HTML, CSS and Javascript files
• Smush.it: Image optimizer WordPress plugin

Social Media

Social Media Analytics

• Hootsuite: Social Media Analytics (measure ROI) and manage Social networks (schedule messages)
• Facebook insights: Facebook Analytics
• Tweetdeck: Twitter tool for real-time tracking, organizing, and engagement.

 Social Media Automation

•  BufferApp: Allows you to schedule your posts across all your social Media networks.
• Zapier: Automation tool for all your application including Social Media
• IFTTT: Automation tool to automate daily tasks including Social Media posting
• Thundeclapit: If you reach your supporter goal, Thunderclap will create a massive wave of attention for you.

Creating great content

Researching for Great content

• Google Keyword Planner: Finds interesting keywords to target on Google
• SubReddit: Allows you to check for popular topics, as well as ask for feedback
• Quora: Allows you to check for popular topics and ask for feedback
• Buzzsumo: Allows you to check trending topics
• Google Keyword Planner: Finds interesting keywords to target on Google

Creating great content

• Grammarly: Corrects your English
• Copyscape: Searches for copies of your page content on the web
• Copyblogger: Inspiration for creating good post titles

Blogs to follow

SEO

• Smartpassiveincome.com with Pat Flynn: About SEO and how to earn passive income
• Quicksprount by Neil Patel: Learn to get more traffic
• Backlinko by Brian Dean: The backlinking expert
• Ali Mese: How to present content

Social Media

• Growth Hackers: Full of marketing tricks to grow your user base.
• Social Media Examiner: Full of tips and tricks to understand and use Social Media
• Gary Vaynerchuk: Full of tips and insight to understand Social Media + podcasts

In digital marketing, there is so much more to know than purely Marketing. We’re specialized in Marketing but have found it important to evolve in many other areas. Here’s a list of the best courses we’ve taken and come across!

Productivity tools

 Chrome extensions

• Assistant.to : schedule meeting easily
• Get Pocket Saves your articles you want to read later
• Feedly updates you on the latest news from your favorite blogs
• Yesware // Gmail canned response: Email template tools
• Boomerang: Follow up with people who haven’t answered you
• Rapportive: Get LinkedIn profiles and their email addresses right in your inbox

Organization and collaboration

• Trello: For keeping track of projects and deadlines within teams
• Asana: For team project management and internal communication
• Slack: Fast internal communication and allows you to search quickly for previous conversations.
• Google drive: Excel, Powerpoint, Word free online.
• Dropbox: Share files and get 2GB free storage
• Evernote: Workspace of your life’s work

Must Read Business and Marketing Books

• Jab, jab, jab Right hook by Gary Vaynerchuk: Understand Social media and how to connect with customers.
• Trust me I’m lying, Confessions of a Media manipulator: Understand the dynamics of online media
• How to Win Friends and influence people- Dale Carnegie: The attitude for success and happiness
• Zero to one- Peter Thiel: Peter Thiel gives another view upon business: Choose a niche without competition
• Getting things done- David Allen: How to organize yourself to become more productive and happy
• The four hour Workweek- Tim Ferris: Explains how you can make passive income with little work
• From Good to Great- Jim Collins: The right values and attitudes to build a lasting business
• Prometheus Rising- Anton Wilson: Digging deep into our psychology. Great resource to understand human behavior