Digital marketing is so much more than Marketing. We know the importance of having a good overview, so we’ve listed the best online courses we’ve come across!
Marketing
- Intro to Marketing– Coursera
- Digital Marketing specialization– Coursera
- Copywriting for newbies– General Assembly
- Google Analytics– Lynda
- Content Marketing for beginners– General Assembly
- Lean start up– Udacity
- How to build a community– General Assembly
- User acquisition for startups– General Assembly
- Optimizing landing pages– General Assembly
- Sales class– Lynda
- Story telling – Lynda
- Online marketing basics – Lynda
- Google adwords – Lynda
- How to use Social Media – Udemy
Management
- Learn to argue (for negotiation)- Coursera
- Negotiation– Coursera
- Public speaking– Lynda
- Learn to outsource– General Assembly
- Venture Capitalists and startups– Stanford Online
- Innovation and commercialization– Edx
- Building your startup– Startupclass
- Fast language learning– Hodder
- Game theory– Coursera
Design
- Intro to Graphic Design– Lynda
- Layout and composition– Lynda
- Photoshop Crash course– Udemy
- Foundations of typography– Lynda
- Psychology of colors– Lynda
- Visual Design– General Assembly
- Gamification– Coursera
IT
- Intro to Computer Science– Edx
- The Odin Project (free 1000 hour track)
- Online Microsoft Excel courses– Excel Central
- Programming fundamentals– Lynda
- Make a website with Wordpress- Team Treehouse
- CSS layout techniques (Front end Design)
- Javascript basics– Team Treehourse
- Ruby on Rails– Team Treehouse
We’ve also created a carefully selected list of the best online marketing tools
- SEO Site Checkup: Checks your website’s SEO problems for free.
- Hubspot Marketing Grader: Grades your marketing.
- Quicksprout: Complete one-page analysis
- Woorank: Page and SEO review
- Nibbler: Analysis your page
- Site audit list by Moz: Checklist for site audits
- Pingdom Website Speed Test: Test website’s loading time and suggest improvements
- Google page speed insights: Test loading time and suggest improvements
- Mozbar (a must): Checks links, Domain authority and Page authority
- Open Site explorer: Tool for link analysis
- Check my links extension: Finds Broken links
- OpenLinkProfiler: Finds all your backlinks and shows the quality of backlinks
- Majestic site explorer: Analysis site links
- Searchmetrics: – Checks traffic, ranking and links (Paid option)
- Sistrix: Checks traffic, ranking and links (Paid option)
- Google Analytics: Analysis traffic and behavior
- SERPs Rank Checker: Checks how your keywords are ranking
- SEMRush: SEO reporting tool
- BrightEdge: SEO reporting tool
- Alexa Ranking: Gives site rank and traffic source
- SimilarWeb: Gives site rank and traffic source
SEO Plugins for WordPress
- WordPress SEO by Yoast: Have a fully optimized WordPress site
- XML Sitemaps: Sitemap generator that creates XML & HTML variants (to be uploaded to Google Webmaster tools.
- WP super Cache: Makes website navigation faster for users
- Bwp minify: Minifies HTML, CSS and Javascript files
- Smush.it: Image optimizer WordPress plugin
- Hootsuite: Social Media Analytics (measure ROI) and manage Social networks (schedule messages)
- Facebook insights: Facebook Analytics
- Tweetdeck: Twitter tool for real-time tracking, organizing, and engagement.
- BufferApp: Allows you to schedule your posts across all your social Media networks.
- Zapier: Automation tool for all your application including Social Media
- IFTTT: Automation tool to automate daily tasks including Social Media posting
- Thundeclapit: If you reach your supporter goal, Thunderclap will create a massive wave of attention for you.
- Google Keyword Planner: Finds interesting keywords to target on Google
- SubReddit: Allows you to check for popular topics, as well as ask for feedback
- Quora: Allows you to check for popular topics and ask for feedback
- Buzzsumo: Allows you to check trending topics
- Google Keyword Planner: Finds interesting keywords to target on Google
- Grammarly: Corrects your English
- Copyscape: Searches for copies of your page content on the web
- Copyblogger: Inspiration for creating good post titles
- Smartpassiveincome.com with Pat Flynn: About SEO and how to earn passive income
- Quicksprount by Neil Patel: Learn to get more traffic
- Backlinko by Brian Dean: The backlinking expert
- Ali Mese: How to present content
- Growth Hackers: Full of marketing tricks to grow your user base.
- Social Media Examiner: Full of tips and tricks to understand and use Social Media
- Gary Vaynerchuk: Full of tips and insight to understand Social Media + podcasts
Organization and collaboration
- Trello: For keeping track of projects and deadlines within teams
- Asana: For team project management and internal communication
- Slack: Fast internal communication and allows you to search quickly for previous conversations.
- Google drive: Excel, Powerpoint, Word free online.
- Dropbox: Share files and get 2GB free storage
- Evernote: Workspace of your life’s work
Chrome extensions
- Assistant.to : schedule meeting easily
- Get Pocket Saves your articles you want to read later
- Feedly updates you on the latest news from your favorite blogs
- Yesware // Gmail canned response: Email template tools
- Boomerang: Follow up with people who haven’t answered you
- Rapportive: Get LinkedIn profiles and their email addresses right in your inbox
- Jab, jab, jab Right hook by Gary Vaynerchuk: Understand Social media and how to connect with customers.
- Trust me I’m lying, Confessions of a Media manipulator: Understand the dynamics of online media
- How to Win Friends and influence people- Dale Carnegie: The attitude for success and happiness
- Zero to one- Peter Thiel: Peter Thiel gives another view upon business: Choose a niche without competition
- Getting things done- David Allen: How to organize yourself to become more productive and happy
- The four hour Workweek- Tim Ferris: Explains how you can make passive income with little work
- From Good to Great- Jim Collins: The right values and attitudes to build a lasting business
- Prometheus Rising- Anton Wilson: Digging deep into our psychology. Great resource to understand human behavior