When people do searches on Google, your goal is be the 1st result that appear on search engines like Google, Bing and Yahoo.
Being the 1st result for a specific search gives your site free traffic. It also gives you authority for that specific term. Think of it as having a store in a crowded and popular street.
Search engines have different rules for deciding which searches appear on top. In this course, we’ll be focusing on Google, as it is the most popular search engine. Once you know how Google works, it will be easier to understand other search engines!
The goal of this track is to make you acquire the skill set of an SEO manager. In this course, you’ll:
1) Learn by doing. Do first, and then look at the theory. It’s the method to learn better and faster!
2) Learn by yourself (create independence) and be self-reliant and freer. You are learning because you want to, not because someone tells you to!
3) Gain confidence! You’ll get no diploma, but you’ll have a nice portfolio of skills to show!
- If you are serious about this course, I recommend you quickly go through the chapters. It could be an idea to plan ahead for external professional experiences (covered in Chapter 4).
- This course is not a checklist! It’s a guide! It’s made for complete beginners, but you are flexible to learn at your own pace!
Careers in SEO
Becoming an SEO Expert qualifies you for many roles including:
- SEO manager positions
- SEO team lead positions
- Creating your own SEO company
- Creating a passive income stream
- Starting your own company
Many SEO Experts have become children of freedom. They travel the world and live the life because they’ve made profitable blogs and e-commerce websites that give a fixed monthly income; that only requires minor maintenance and work!
What an SEO expert does
An SEO Professional’s goal is to make his clients or his company’s website appear on the first page of a search engine for specific searches (keywords).
There are rules and variables that define how search engines (like Google) display searches. These variables often change. The most important is the amount of relevant links to your website. When many websites in your industry link to your content, it tells search engines that your page is popular.
Skills you’ll get
Your goal should be to qualify for a SEO Manager position. To achieve this goal, it helps to be great at the stuff you want to manage. These are some of the skills we want you to acquire:
- Design basics (with good design, more people will click and interact with your website; a good click-through rate improves your SEO)
- On-page SEO optimization and site audits
- Off-page SEO optimization (great content, link building & creating partnerships)
- Web analytics, measuring the impact of different projects and use SEO reporting tools
- Design skills and search engine marketing skills
- Team management
- Business skills
Remember: You won’t become a SEO Expert or get your website ranked as no.1 overnight. On the other hand, you’ll have fun, learn a lot and get skills that are highly demanded in 2015 :).
Meetups — Check out the SEO communities on Meetup.com. Get together with other SEO enthusiasts to discuss and share SEO insights.
Facebook — Ask questions in our Facebook group and start your learning with your peers.
When I first started with SEO, I read lots of blog articles about how SEO works. A lot of it was outdated and wrong. The rules of SEO are constantly changing. So be careful about what you read!
Only search engines knows the real rules of SEO, but these are not made public.
To reduce the chances of having the wrong SEO information, I recommend following these resources: