Digital marketing is so much more than Marketing. We know the importance of having a good overview, so we’ve listed the best online courses we’ve come across!
Marketing
- Intro to Marketing – Coursera
- Digital Marketing specialization – Coursera
- Copywriting for newbies – General Assembly
- Google Analytics – Lynda
- Content Marketing for beginners – General Assembly
- Lean start up – Udacity
- How to build a community – General Assembly
- User acquisition for startups – General Assembly
- Optimizing landing pages – General Assembly
- Sales class – Lynda
- Story telling – Lynda
- Online marketing basics – Lynda
- Google adwords – Lynda
- How to use Social Media – Udemy
Management
- Learn to argue (for negotiation)- Coursera
- Negotiation – Coursera
- Public speaking – Lynda
- Learn to outsource – General Assembly
- Venture Capitalists and startups – Stanford Online
- Innovation and commercialization – Edx
- Building your startup – Startupclass
- Fast language learning – Hodder
- Game theory – Coursera
Design
- Intro to Graphic Design – Lynda
- Layout and composition – Lynda
- Photoshop Crash course – Udemy
- Foundations of typography – Lynda
- Psychology of colors – Lynda
- Visual Design – General Assembly
- Gamification – Coursera
IT
- Intro to Computer Science – Edx
- The Odin Project (free 1000 hour track)
- Online Microsoft Excel courses – Excel Central
- Programming fundamentals – Lynda
- Make a website with Wordpres s- Team Treehouse
- CSS layout techniques (Front end Design)
- Javascript basics – Team Treehourse
- Ruby on Rails – Team Treehouse
We’ve also created a carefully selected list of the best online marketing tools
- SEO Site Checkup: Checks your website’s SEO problems for free.
- Hubspot Marketing Grader: Grades your marketing.
- Quicksprout: Complete one-page analysis
- Woorank: Page and SEO review
- Nibbler: Analysis your page
- Site audit list by Moz: Checklist for site audits
- Pingdom Website Speed Test: Test website’s loading time and suggest improvements
- Google page speed insights: Test loading time and suggest improvements
- Mozbar (a must): Checks links, Domain authority and Page authority
- Open Site explorer : Tool for link analysis
- Check my links extension: Finds Broken links
- OpenLinkProfiler: Finds all your backlinks and shows the quality of backlinks
- Majestic site explorer: Analysis site links
- Searchmetrics: – Checks traffic, ranking and links (Paid option)
- Sistrix: Checks traffic, ranking and links (Paid option)
- Google Analytics : Analysis traffic and behavior
- SERPs Rank Checker: Checks how your keywords are ranking
- SEMRush: SEO reporting tool
- BrightEdge : SEO reporting tool
- Alexa Ranking : Gives site rank and traffic source
- SimilarWeb: Gives site rank and traffic source
SEO Plugins for WordPress
- WordPress SEO by Yoast: Have a fully optimized WordPress site
- XML Sitemaps: Sitemap generator that creates XML & HTML variants (to be uploaded to Google Webmaster tools.
- WP super Cache : Makes website navigation faster for users
- Bwp minify: Minifies HTML, CSS and Javascript files
- Smush.it: Image optimizer WordPress plugin
- Hootsuite : Social Media Analytics (measure ROI) and manage Social networks (schedule messages)
- Facebook insights : Facebook Analytics
- Tweetdeck: Twitter tool for real-time tracking, organizing, and engagement.
- BufferApp : Allows you to schedule your posts across all your social Media networks.
- Zapier: Automation tool for all your application including Social Media
- IFTTT : Automation tool to automate daily tasks including Social Media posting
- Thundeclapit : If you reach your supporter goal, Thunderclap will create a massive wave of attention for you.
- Google Keyword Planner: Finds interesting keywords to target on Google
- SubReddit: Allows you to check for popular topics, as well as ask for feedback
- Quora: Allows you to check for popular topics and ask for feedback
- Buzzsumo: Allows you to check trending topics
- Google Keyword Planner: Finds interesting keywords to target on Google
- Grammarly: Corrects your English
- Copyscape: Searches for copies of your page content on the web
- Copyblogger: Inspiration for creating good post titles
- Smartpassiveincome.com with Pat Flynn: About SEO and how to earn passive income
- Quicksprount by Neil Patel : Learn to get more traffic
- Backlinko by Brian Dean: The backlinking expert
- Ali Mese: How to present content
- Growth Hackers: Full of marketing tricks to grow your user base.
- Social Media Examiner : Full of tips and tricks to understand and use Social Media
- Gary Vaynerchuk: Full of tips and insight to understand Social Media + podcasts
Organization and collaboration
- Trello : For keeping track of projects and deadlines within teams
- Asana : For team project management and internal communication
- Slack : Fast internal communication and allows you to search quickly for previous conversations.
- Google drive : Excel, Powerpoint, Word free online.
- Dropbox : Share files and get 2GB free storage
- Evernote: Workspace of your life’s work
Chrome extensions
- Assistant.to : schedule meeting easily
- Get Pocket Saves your articles you want to read later
- Feedly updates you on the latest news from your favorite blogs
- Yesware // Gmail canned response : Email template tools
- Boomerang : Follow up with people who haven’t answered you
- Rapportive : Get LinkedIn profiles and their email addresses right in your inbox
- Jab, jab, jab Right hook by Gary Vaynerchuk : Understand Social media and how to connect with customers.
- Trust me I’m lying, Confessions of a Media manipulator: Understand the dynamics of online media
- How to Win Friends and influence people- Dale Carnegie : The attitude for success and happiness
- Zero to one- Peter Thiel: Peter Thiel gives another view upon business: Choose a niche without competition
- Getting things done- David Allen: How to organize yourself to become more productive and happy
- The four hour Workweek- Tim Ferris: Explains how you can make passive income with little work
- From Good to Great- Jim Collins: The right values and attitudes to build a lasting business
- Prometheus Rising- Anton Wilson: Digging deep into our psychology. Great resource to understand human behavior