Isn’t it great to know that you can check if you have a market in less than a week? Some people spend years on their idea to figure out the same thing! With this approach, you’ll save time, money and energy! So how do you do it?
Let’s suppose that you have your landing page, and then it’s time to run some Facebook Ads and Google Ads!
Facebook Ads: The magic with Facebook is that they have precise sociological and demographic information about users. In our example, let’s say your landing page is targeted at selling Japanese knives to restaurant chefs over 30 in France. To use Facebook, we:
- Create a nice Facebook page targeted at this group
- Create ads purely for restaurant chefs over 30 with the intention of them liking your Facebook page!
- Create a new ad on Facebook only targeted at the people that liked your Facebook page that redirects them to your landing page.
- Check how many people clicked on your ad, clicked on your landing page, and how many wanted to buy what you had to offer. These numbers will determine whether you have a market!
Google Adwords: The magic with Google Adwords is that you can check out people’s intentions! When you create a Google Ad focused on intention “how to lose weight” or “how to stop smoking”, you already have people that are ready to purchase stuff.
- Have a landing page ready to convert people searching for “how to lose weight” to buy the product you want to offer
- Create Ads focused on purchase intentions keywords in your market
- Check how many of the people that clicked on the add wanted to buy your product!
I numbers are poor, close your idea, and explore your next idea!
Think of it like exploring mines hoping to find gold. Instead of spending your entire life digging after gold, you now have a robot that can scan the mine in a matter of days for gold. If there is any gold in that mountain, you’ve found your mone. If there isn’t, go to the next mountain.
You’ll spend a couple of hundreds of dollar on Facebook and Google Credits, but you can save yourself years of wasted work. By the way, you typically get free Facebook and Google Adwords credits when you use it for the first time.
- Create a landing page focused on converting visitors to buying from you or signing up to your newsletter.
- Create your Facebook and Google ads
To learn how:
- Get an introduction to Google Adwords in this post by Thomas Larrieu.
- You can check out the Facebook Ads and Adwords course we’ve found!